IBCA Coaches Blog

Malcolm Gladwell - famous ‘behavioral’ author explains how sometimes there is more than one “perfect product’ that consumers generally fall into certain categories with groups of preferences.

Seth Godin - marketing guru - explains that nowadays in business ‘safe is dangerous’ , brands need to do something special to stand out from the crowd. Vid is a bit dated, but still very relevant. Great companion piece to the article a posted earlier “Soft in the Middle”

NOTE: with the ted.com videos, the “interactive transcript” to the right of the video is a great way to jump back and forth to key phrases you want to spend time explaining. Trying to scroll back rarely works well!