IBCA Coaches Blog

Forget Brainstorming

An interesting article especially relevant for marketing or creative workers. It explains that brainstorming doesn’t really work, and offers a few alternative creativity boosting concepts. 

One note that has been useful for me - I explain that brainstorming is a useful tool in fleshing out and combining ideas, but for 100% pure idea creation we are better off alone - the author doesn’t really explain this clearly.