IBCA Coaches Blog
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Malcolm Gladwell - famous ‘behavioral’ author explains how sometimes there is more than one “perfect product’ that consumers generally fall into certain categories with groups of preferences.
Seth Godin - marketing guru - explains that nowadays in business ‘safe is dangerous’ , brands need to do something special to stand out from the crowd. Vid is a bit dated, but still very relevant. Great companion piece to the article a posted earlier “Soft in the Middle”
NOTE: with the ted.com videos, the “interactive transcript” to the right of the video is a great way to jump back and forth to key phrases you want to spend time explaining. Trying to scroll back rarely works well!
Your Brain On Computers
NYTimes article about the impact of computers and the ‘deluge’ of data on our ability to multi-task and think in general.
Soft In The Middle
An article from the New Yorker discussing how the previously lucrative “big middle” of the market is no longer where most brands are targeting.
Dan Pink explains new methodologies of workplace motivation, and why the “carrots and sticks” idea of the past no longer applies.
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